CREATING AND MANAGING STRATEGIC ALLIANCES
RATIONALE
Strategic Alliance could be defined as an arrangement between two companies that have decided to share resources to undertake a specific, mutually beneficial project. A strategic alliance is less involved and less permanent than a joint venture, in which two companies typically pool resources to create a separate business entity. In a strategic alliance, firms aim to develop a variety of strategically focused, cooperative relationships to achieve their objectives, both domestically and internationally.
Due to the levels of organisational commitment and investment required, not all partner relationships can be given the same degree of attention as strategic alliances. The impact of mismanaging a strategic alliance or permitting it to fall apart can materially impact the firm’s ability to achieve its core business objectives. Therefore, this workshop will help its participants to create and manage different forms of strategic alliances, develop a better sense of the related costs and benefits in Strategic Alliance as well as examine the specific conditions under which alliances are preferred to other growth strategies.
LEARNING OBJECTIVES:
Personality Assessment Test: We conduct Personality Assessment Test on all our Course participants to help them understand their personality traits and dispositions.
At the end of the workshop, participants in addition, will be able to:
- Analyze and determine when to make, buy or ally
- Create and manage value-adding alliances
- Avoid common pitfalls that can lead to alliance failures
- Negotiate before, during and after alliance agreements have been signed
- Anticipate critical legal, financial and operational issues in alliances
- Manage complex, multiple alliance initiatives within your organization
COURSE CONTENT
- Promises and Pitfalls of Strategic Alliances
- Make, Buy or Ally: Know when to use alliances as a business development vehicle
- Understand the role of alliances in the network economy
- Alliance Decisions and Capabilities
- Economic and Governance Issues
- Deal with cultural differences in alliances, especially in emerging economies
- Analyzing and Designing Joint Ventures through Strategic Alliance
- Resolving Multiple Conflicts in Alliances.
TARGET AUDIENCE:
Senior/Middle Level Managers, Marketing, Sales Representatives Operations Officers, Finance Executives and anyone who wants to increase their managerial effectiveness.