ESSENTIAL DIGITAL MARKETING WORKSHOP - Graduate School of Leadership and Management, UK

RATIONALE

The Internet has revolutionised the way customers search for and buy products and services. As a business owner, you must take advantage of the opportunities the Internet offers, especially when it comes to marketing. As the Internet and new media space in Nigeria continues to grow at a skyrocketing pace, the demand for skilled digital marketing professionals are becoming stronger by the day. In the next four years more than 150,000 jobs are expected to be created in the digital marketing space as more Nigerian companies utilize online marketing and social media platforms to bolster businesses. With the importance of digital marketing today, many businesses need to develop their digital marketing strategies and improve their use of digital marketing tools.

Every organisation needs basic digital marketing skills, ranging from search to social, from email to mobile, from optimisation to evaluation, in order to get meaningful results from today’s most effective digital channels. Therefore, this course will provide participants with the skills and knowledge necessary for digital marketing within and outside their organisations.

LEARNING OBJECTIVES:

Personality Assessment Test: We conduct Personality Assessment Test on all our Course participants to help them understand their personality traits and dispositions.

At the end of the workshop, participants in addition, will be able to:

Understand the importance of digital campaign tools, planning, implementation and monitoring of digital marketing
Explain the role of the basic elements of digital marketing campaigns
Describe the links between each digital marketing technique
Explain how each tool of the digital communications mix can be coordinated and monitored effectively
Evaluate and recommend improvements to digital communications campaign
Optimise websites for search engines and create digital marketing software campaigns that efficiently deliver traffic to your site
Use social channels to increase customer engagement and affiliate intermediaries to create incremental sales opportunities
Put mobile marketing to work across all aspects of the customer journey
Build online experiences that increase customer satisfaction and email campaigns that personalise customer service and build lasting relationships.

COURSE CONTENT

Developing Your Own Digital Marketing Strategic Plan
Email Marketing Fundamentals
Mobile Marketing
Social Media Marketing (Facebook, Twitter and LinkedIN)
Online Advertising (Google & Yahoo)
Website Optimization for Performance (SEO & Web Analytic).

TARGET AUDIENCE:

SME Owners, Entrepreneurs, Aspiring Entrepreneurs, Marketing Executives, Business Strategists and anyone looking to develop an understanding of the dynamic world of digital marketing.

FEES:

The course fee of N120, 000 (Discounts may be given for large numbers in excess of 100 delegates) covers: