SOCIAL MEDIA MARKETING WORKSHOP - Graduate School of Leadership and Management, UK

RATIONALE

Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programmes usually centre on efforts to create content that attracts attention and encourages readers to share it across their social networks. The importance of social media marketing for businesses and organisations is no longer questioned. It has become a worldwide trend that allows businesses and organisations connect with their customers online.

Social media has become an unrivalled platform for businesses to engage with their target audience and get unparalleled insights into their behaviour and influence their buying decisions. Social networking websites allow individuals and businesses to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly. That interaction can be more personal to users than traditional methods of outbound marketing and advertising. Therefore, this course will help its participants understand various social media tools and techniques such as: social sharing, blogging, online reputation management and social media analytics; have an in depth knowledge about paid, owned and earned social media and marketing strategies for all popular social media channels like Facebook, YouTube, Twitter, Linkedin, Pinterest amongst others.

LEARNING OBJECTIVES:

Personality Assessment Test: We conduct Personality Assessment Test on all our Course participants to help them understand their personality traits and dispositions.

At the end of the workshop, participants in addition, will be able to:

Formulate and implement effective social media marketing campaigns.
Influence your brand awareness and recall by leveraging social media channels.
Build engagement with customers and influence their buying decisions of your product
Learn how to use auto responders to automatically answer emails
Create confirmation emails, upload a thank you page amongst others
Understand affiliate marketing and different methods that can help increase website traffic.

COURSE CONTENT

Introduction to Social Media
Creating a Social Media Strategy
Understanding Paid, Earned, and Owned Social Media
Social Sharing
Blogging for Business
Finding & Communicating with Influencers
Video & Youtube Marketing
YouTube Advertising
Social Networking & Facebook
Facebook Advertising
Micro blogging & Twitter
Twitter Advertising
Online Reputation Management
Social Media Measurement
Social Media Analytics
Pinterest Marketing
Marketing through LinkedIn
Instagram

TARGET AUDIENCE:

Sales/Marketing Professionals, Entrepreneurs, Web Design/ Development Professionals, Content Writers, Digital Marketing Professionals and anyone who is interested in building a career in social media marketing, social media consulting, public relations, brand management, copy writing, blogging and online reputation management.

FEES:

The course fee of N150, 000 (Discounts may be given for large numbers in excess of 100 delegates) covers: