STRATEGIC COMMUNICATIONS WORKSHOP - Graduate School of Leadership and Management, UK

RATIONALE

Strategic Communications (SC) refers to policy-making and guidance for consistent information activity within and between organisations.

The field of communications is broad, encompassing professionals who create news or want to push information to the public (Public Relations, Experts, Public Information and Marketing Professionals); people who deliver news and media to the public (Journalists, Audio and Video Producers, Public Speakers, Educators), and people who study the interplay of media and the society (researchers). Strategic Communication fuses the “pushing” and the “delivering.” According to Shayna Englin, a public relations and corporate communications speaker at Georgetown, “being strategic means communicating the best message, through the right channels, measured against well-considered organisational and communication-specific goals”. Therefore, this workshop will help its participants develop and sustain organisational goals through Strategic Communication.

LEARNING OBJECTIVES:

Personality Assessment Test: We conduct Personality Assessment Test on all our Course participants to help them understand their personality traits and dispositions.

At the end of the programme, participants in addition, should be able to:

Understand the basics of Strategic Communications
Use Strategic Communication to achieve desired goals
Apply proactive Strategic Communication techniques to create alliances, build networks and work effectively
Design effective Strategic Communication plans
Choose the best Strategic Communication medium for every occasion
Craft powerful strategic messages for delivery to upward, downward, or lateral audiences
Influence behaviourial change through intentional and targeted SC

COURSE CONTENT

Strategic Thinking in Communication
Crafting Memorable Messages and Delivery
Influencing your audience through different communication styles
Building Alliances and Networks through effective communication
Multidirectional Communication: Downward, Upward, Lateral
Make effective presentations within a Strategic Communication framework.

TARGET AUDIENCE:

Marketing Managers, Account Managers, Marketing Research Professionals, Advertising Professionals, Public Relations Practitioners, Business Owners and Entrepreneurs, Directors, Executive Level Managers, Middle to Senior Level Managers, Project Managers.

FEES

The course fee of N120, 000 (Discounts may be given for large numbers in excess of 100 delegates) covers: